BLACK FRIDAY · LIMITED-TIME EVENT

Buy 2, Get 2 FREE

Save up to 55% + FREE gifts

Get 4 Bliss Nursing Bras for the price of 2. Plus, discover exclusive Black Friday deals on Breeze and Selene. Free shipping and our midwife-authored maternity eBook are included with eligible bundles.

Limited time. While stocks last.

BLISSBUY 2, GET 2 FREE

BREEZEBUY 2, GET 1 FREE

SELENEBUY 2, GET 1 FREE

Shop Black Friday Deals ↓

Offers vary by product. Select your favorite below to see the details.

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60,000+ Happy MomsAnd counting

THREE ESSENTIALS. THREE BLACK FRIDAY DEALS.

Your Black Friday Comfort Edit

Your favorite maternity essentials, now with limited-time offers. Choose the fit you love and enjoy more for less.

BLACK FRIDAY · BESTSELLER BLISS

BEST FOR EVERYDAY & SLEEP

BLISS

BUY 2, GET 2 FREE4 bras for the price of 2 + free gifts

The all-in-one seamless nursing bra for breastfeeding, sleep and everyday wear.

S–4XL

No underwire, no seams
Absorbent, waterproof leak-resistant lining
Second-skin breathable fabric
Supportive and fully adjustable
Drop-down cups open one-handed

★★★★★ Rated Excellent

“These bras are so comfortable I’ve just ordered more! The padding is great for catching leaks during the day. I also love that the adjustment for the strap is on the front!”

Nikki O. — Trustpilot Verified Review

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BLACK FRIDAY · LIMITED TIME BREEZE

BEST FOR FULLER BUSTS

BREEZE

BUY 2, GET 1 FREE3 bras for the price of 2

The same second-skin comfort, engineered and graded for plus sizes M–3XL.

M–3XL

Graded for plus sizes, not just scaled up
No underwire, no seams
Absorbent, waterproof leak-resistant lining
Wide supportive band that stays put
Drop-down cups open one-handed

★★★★★ Rated Excellent

“It’s so comfortable, practical, and incredibly easy to use, especially when breastfeeding frequently. The quality and design have made such a difference for me.”

Athraa A. — Trustpilot Verified Review

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BLACK FRIDAY · LIMITED TIME Selene

BEST FOR ALL-DAY WEAR

Selene

BUY 2, GET 1 FREE3 underwear bundles for the price of 2

Seamless maternity underwear that never rolls down, digs in, or leaves a mark.

S–3XL

Contoured waistband that won't roll down
Truly invisible under clothing
Moisture-wicking and breathable
Seamless — no rubbing at hips or thighs
Stretches and springs back, week after week

★★★★★ Verified

“So soft and comfy, have been recommending to all my friends!.”

Grace H. — Trustpilot Verified Review

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YOUR COMPLIMENTARY BLACK FRIDAY GIFT

Motherhood's Best-Kept Secrets

A practical guide to a fulfilling breastfeeding journey, written in collaboration with a Registered Nurse, a Midwife and a maternity clinic owner — the things most mothers say they wish they had known sooner.

Sold separately. Added to your order automatically.